Social Media Specialist
The Social Media Specialist is a dynamic individual who is interested in working in a fast paced environment, has an eye and ear for exciting Foundation news and topics, and can share information quickly, accurately and with enthusiasm.
Duties include cultivating new and managing current online communities on the Foundation’s behalf. The specialist will provide relevant content daily while tracking metrics and monitoring relevant conversations. Additionally, duties include coordinating the marketing calendar with online activity, tracking social media trends, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports to update internal staff on usage statistics and continuous monitoring and coverage of all social media sites.
The right candidate will possess excellent verbal and written communication skills (including proofreading), have expert knowledge of networking channels (including YouTube, Facebook, Twitter, Flickr, StumbleUpon, Digg, forums, wikis and blogs) and have experience in video production.
This is a full time position that reports to the Executive Director.
Responsibilities
- In-depth knowledge of ALSF; Foundation background, inner workings, values and priorities
- Implement social media strategy, coordinate with stakeholders across the Foundation to ensure its effectiveness
- Manage social media campaigns and day-to-day activities, online advocacy, creating program awareness, community-outreach efforts, promotions, etc.
- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, engaging in dialogues and answering questions where appropriate
- Develop creative videos for ALSF’s YouTube channel as well as e-newsletters and other social media outlets. This would include working with different departments, attending events and interviewing participants, as well as editing and promoting video.
- Work directly with sponsors on promotions
- Monitor effective benchmarks for measuring the impact of social media programs and analyze, review and report on effectiveness of campaigns in an effort to maximize results
- Monitor trends in social media tools, trends and applications
Requirements
- Strong project management and organizational skills; ability to multi-task
- In-depth knowledge and understanding of social media platforms, their respective participants and how they can be deployed in different scenarios
- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
- Team player, with the confidence to take the lead and guide other departments when necessary
- Good technical understanding and can pick up new tools quickly
- Proficient in video editing, desktop publishing, Microsoft Excel, Word, PowerPoint and Outlook
- Undertaking special projects as assigned and able to work non-traditional hours as needed
- Attention to details and deadlines
- Ability to analyze current workflow and implement effective processes and procedures
- Knowledge of graphics software, public relations and marketing a plus
Email me: jeffgibbard@gmail.com or Tweet me if interested: @jgibbard
